Digital marketing encompasses a wide range of strategies and tactics. Here are the key subcategories:
1. Search Engine Optimization (SEO)
On-Page SEO: Optimizing individual web pages, including content, meta tags, and images.
Off-Page SEO: Building backlinks, social media signals, and brand mentions.
Technical SEO: Improving website speed, mobile optimization, and site architecture for better crawling and indexing.
2. Content Marketing
Blogging: Writing SEO-optimized articles that attract organic traffic.
Video Marketing: Creating video content for platforms like YouTube or Instagram.
Infographics: Using visuals to convey information or data engagingly.
eBooks and Whitepapers: Providing in-depth content to establish authority and generate leads.
3. Social Media Marketing (SMM)
Organic Social Media: Creating and sharing content on platforms like Instagram, Facebook, LinkedIn, and Twitter.
Paid Social Ads: Running targeted ad campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads.
Influencer Marketing: Partnering with influencers to promote products or services.
4. Search Engine Marketing (SEM)
Google Ads: Running pay-per-click (PPC) campaigns on Google search results pages.
Bing Ads: Similar to Google Ads but on Bing’s search engine.
Shopping Ads: Ads featuring products with images and prices, are mostly used by eCommerce businesses.
5. Email Marketing
Newsletter Campaigns: Sending regular updates, promotional offers, and content to your email subscribers.
Automated Email Sequences: Setting up triggered emails based on user behaviour (welcome series, abandoned cart emails).
Transactional Emails: Sending order confirmations, password resets, etc.
6. Affiliate Marketing
Partnering with affiliates (publishers, bloggers, influencers) to promote products/services and earn commissions based on sales or leads generated.
7. Pay-Per-Click Advertising (PPC)
Paying for ads that show up in search engines, social media, or websites and only paying when someone clicks on the ad.
Platforms include Google Ads, Facebook Ads, and LinkedIn Ads.
8. Conversion Rate Optimization (CRO)
Optimizing website design, layout, and content to increase the percentage of visitors who complete desired actions (signups, purchases, etc.).
9. Influencer Marketing
Collaborating with social media influencers to promote products, services, or brands to their audience.
10. Mobile Marketing
App-Based Marketing: Promoting apps through app store optimization (ASO) and mobile ads.
SMS Marketing: Sending promotional messages or alerts through text messaging.
Push Notifications: Sending alerts and updates directly to a user's phone via apps or websites.
11. Online PR (Public Relations)
Managing your online presence and reputation through PR campaigns, media coverage, and crisis management.
12. Video Marketing
Using platforms like YouTube, TikTok, or Instagram to create and promote engaging video content.
Live Streaming: Hosting live events or Q&A sessions.
13. Web Analytics
Google Analytics: Tracking and analyzing website traffic, user behaviour, and conversion data.
Heatmaps: Visualizing how users interact with your web pages to improve usability and conversions.
14. Voice Search Optimization
Optimizing for voice-activated searches like Siri, Alexa, and Google Assistant.
15. E-Commerce Marketing
Promoting eCommerce websites and products through specialized tactics like product listing ads, remarketing, and cart abandonment emails.
16. Native Advertising
Creating ads that blend in with the content on a platform, making them less disruptive (e.g., sponsored content on news websites or social media).
These subcategories give you a wide range of techniques and platforms to master for a comprehensive digital marketing strategy!
Recommended Books:
1. 70 Best Digital Marketing Tools by Prabhu TL
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2. Digital Marketing Maestro by Prabhu TL
Step into the world of digital marketing mastery with this comprehensive guide! Digital Marketing Maestro covers everything from foundational principles to advanced strategies, making it perfect for entrepreneurs, marketers, and business professionals. Transform your online presence and become a true maestro in the art of digital marketing.>>Read More
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